Lego Art

Posted in Art, Marketing

Okay, so maybe it’s a little bit of a stretch to call LEGO art, but if you look beyond your memories of playing with LEGO as a kid, you’ll really get what I’m going to talk about.

Ok, so I was browsing over at Jennifer Rice’s blog reading her post about the blurred lines between customer and company. Just as an example, she talked about the Lego contest that let kids compete weekly for top Lego models.

Ok, so being curious I went through and found some really cool models. It’s no wonder that Lego does this contest – maybe it took a ton of time for them to develop the Lego Digital Designer – but look what they get out of it!! I particularly like this week’s Junior Winner – the Harry Potter Lego!! It’s actually a mock up of the Quiddich Field.


The ability to have your customers design for you is amazing. It not only gives you the opportunity to develop new ideas, but you get that great loyalty that can only come from direct interaction with your customers. Blogging is a way that some companies go about it, but Lego has developed their own system to interact with their main target – kids. Just from the itch I have, I think they are also getting some older Lego fans in there developing some more sophisticated ideas.

And as for it being art – well of course it is! I don’t think art is something that only some people get to define. As has been said before, the Mona Lisa is only “great” art because something had to be great, and somebody just had to say what it was. Now, more and more people are getting to have their say about what art is. And I say it’s really not my place to tell you or anyone what is good or what is art. You decide. As for me, this Lego is art. Why? Because Lego has got to be one of the most creative mediums out there – it’s like painting or drawing… Just a step towards architecture itself. Plus the colour is a component in the design as well as the structure. Anyway, I have had another little unnecessary rant here and will stop now. Go Lego and go Harry Potter. I would love to play with that design.

If anyone out there has developed their own Lego art, please let me know, I’d love to see it!

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