Formula for Success at Vidfest

Posted in Business, Events, Technology

In the Right Brain Rock Out! panel at Vidfest, by far my favorite panel of the day, Jonathan Tippett, the engineer behind the Mondo Spider, answers the audience-posed question of how to get clients to pay up-front for design services for a brand-new web design company. Jonathan’s answer to the question was to create a formula:


Jonathan Tippett also talked about creativity being created out of necessity. You create a necessity and some idea will be born of that. The Mondo Spider was created out of the necessity he and his friends created to challenge themselves; the "necessity" was to create a walking machine. To Tippett, creativity is not just the spark of an idea, since many people have amazing ideas all the time, but the ability to actualize that idea.

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One Response to “Formula for Success at Vidfest”

  1. Douglas says:

    I love the equation. An attempt to quantify intangibles. JTippet knows that “sparks” may fly, but so what? Sometimes we forget that hard work is creativity in action.

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