Ford Focus Makes Music

Posted in Marketing

I am not sure this commercial would entice me to buy a Ford model car, but it does make me quite proud of the creative team behind it. To whomever came up with the concept, and to the engineers and musicians to made it happen.

In the video, various car parts from the 2008 Ford Focus were made into musical instruments. And then played, orchestra style. The innovation behind a creation like that – amazing. (It’s not the first time this has been done – read here)

The ad was released earlier this year in the UK. Some info on the creative team:

  • Ad by Ogilvy & Mather (London)
  • Executive creative director Greg Burke
  • Art director Dom Sweeney
  • Music by Craig Richey
  • Sound by Bill Milbrodt (great interview here)

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