Register for Chip’s Not Dead Yet Memorial Mile

Posted in Around Vancouver, Events

Chip's not dead yetLast night various social media folk were invited out to meet Chip Wilson, the man behind lululemon as well as the charity race Chip’s Not Dead Yet.

June 20, 2009 will mark the second year for this crazy charity race. The race day is a one-mile uphill race that draws out some of the world’s best runners (for the generous winning prize) as well as superheroes and bridesmaids. That’s right – it’s a theme race! There are several “theme waves” to the race – from the Pooch Parade to the Superhero Half Mile or the “fun” High Heel Dash.

The race was set up to benefit BC Children’s Hospital Foundation. Chip explained how creating a race like this had the potential to raise a great deal more awareness and funds for the hospital than simply him donating each year (though Chip will match entry fee contributions up to $150,000). The goal of the race is to raise $1 million annually in perpetuity. And Chip is taking social media into heart as part of the strategy to get there. Memelabs is working with them on their social media strategy, including a contest for best “theme wave” idea.

Last night we had the chance to bounce some ideas off of Chip and his team about how social media could help build buzz for the event – it was a great discussion to be a part of. There’s so much we can do to leverage our “influence” online towards positive things like this race. It was a fun opportunity to offer ideas about how new technologies can enhance the entire experience before, during and after the race. I look forward to seeing what comes of it.

If you’re interested in being a part of the race, you can register for $30 (cheap!) and can kick-start your own fundraising efforts now. Whether you take part in the race seriously, sign up for the family wave, or just go to the fun zone for the street party, it’s a great local event to keep in mind for the summer.

The event will take place on June 20th on West 10th in Point Grey. Stay tuned to the CNDY Twitter for more updates.

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