MadMenYourself

Posted in Funny, Marketing

We don’t regularly watch Mad Men on AMC (I like it more than Ianiv does), but I have to give them props for building buzz by creating an online app to MadMenYourself!

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Aside from just how much people enjoy making themselves into tv characters (in this one, you choose a body, accessories, etc to make yourselves into a 60s Mad Men character), I’ll give AMC major props for the final process – the download screen has not just the standard wallpapers (above), but also download formats for Facebook and Twitter icons. SMART.

Living with Vampires

Posted in Books, TV

This post deals with the two series that started my reading frenzy of the past few weeks.

I recently got sucked into the whole craze surrounding the
Twilight Saga. I started the book series just to understand what all the buzz was about surrounding the movie. I knew that teenagers, and girls of all ages, were devouring the books and were salivating for the movie. I figured I’d give the series a shot – if it helped me understand the entertainment buzz an no more, that’d be fine. But I got sucked in. I believe I even termed it a “sickness” on Twitter.

The Twilight books were written by Stephenie Meyer and involve a love story between young Bella Swan and teenage vampire Edward Cullen. The first book was made into a movie, with star Robert Pattinson becoming an instant teen idol. It’s quite crazy. But back to the books. I really was sucked in.

I started reading while I was sick, so I had plenty of time to devour all four books in a matter of less than a week. I can’t explain the series better than this: it’s like being a teenager in love all over again. Vampires and supernatural worlds aside (the series goes into more than just vampires), the series has the crazy emotional pull of being a teenager. Plus, it’s written in a way that keeps you going and going, with very few natural breaks to stop. It’s more of a romance series than a Sci Fi series, and it’s quite far from pretentious. But it nonetheless has the power to come to life as you read it.

The first book was my favorite, with perhaps the fourth winning me over again. I was at first a little annoyed at the introduction of other supernatural creatures, and the flippant play of emotions and obvious easy “outs” that are built into the plot. But I enjoyed it quite a good deal anyway. There is a fifth book in the series that was started and was leaked online. Author Stephenie Meyer was disappointed with this and chose to put the novel on hold, but released the partial draft on her website. It was my favorite of the series, by far. It’s essentially the first book re-told from Edward’s perspective, which was fascinating.

Keeping in the theme of vampires, I decided to pursue the series that inspired the HBO drama True Blood, which was my favorite new series of 2008 (and that’s saying something). The Southern Vampire Mysteries, now known mostly as the Sookie Stackhouse Series was written by Charlaine Harris and involves 8 books so far, with another slated for release in May of 2009. This story follows Sookie Stackhouse, a barmaid telepath living in a small town in Louisiana. She has the reputation of being a little crazy, but is a lovable spunky character. Her whole world changes once a vampire, Bill Compton, comes to town (in this series, a synthetic blood product allowed them to ‘come out’ in society a few years ago) and she finds that she cannot read his mind. Drawn to his peace, she has a relationship with him, and becomes quite involved in his world. Read the rest of this entry »

Discovery Channel ‘I Love the World’ Campaign

Posted in Marketing, TV

For a few months, we’ve been inspired by a Discovery Channel video campaign, so today I decided to look it up and share it. The ‘I Love the World’ / ‘Boom De Ah Dah’ video, as shown below, was created in April 2008 after Discovery Channel changed their tagline to “The World is Just… Awesome.” A few versions of the videos were made, with altered visuals and lyrics. They all start off with two astronauts looking down on the world, inspired by a vision that never gets old, and break into song. Discovery Channel stars sing about what they consider awesome in the world. Then the whole world then joins in, singing along to the wonders they see:

After Discovery Channel created this inspiring video, which pays homage to its shows and to the world at large, fans were inspired and began making their own ‘I Love the World’ videos on YouTube. Discovery Channel created a playlist on their own website to highlight some of these great videos.

The original campaign was created by 72andSunny for Discovery Channel. It was directed by James Rouse, with further credits here.

And here’s an xkcd Boom De Yada mash-up that Ianiv is just crazy for:

Read the rest of this entry »



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