Discovery Channel ‘I Love the World’ Campaign

Posted in Marketing, TV

For a few months, we’ve been inspired by a Discovery Channel video campaign, so today I decided to look it up and share it. The ‘I Love the World’ / ‘Boom De Ah Dah’ video, as shown below, was created in April 2008 after Discovery Channel changed their tagline to “The World is Just… Awesome.” A few versions of the videos were made, with altered visuals and lyrics. They all start off with two astronauts looking down on the world, inspired by a vision that never gets old, and break into song. Discovery Channel stars sing about what they consider awesome in the world. Then the whole world then joins in, singing along to the wonders they see:

After Discovery Channel created this inspiring video, which pays homage to its shows and to the world at large, fans were inspired and began making their own ‘I Love the World’ videos on YouTube. Discovery Channel created a playlist on their own website to highlight some of these great videos.

The original campaign was created by 72andSunny for Discovery Channel. It was directed by James Rouse, with further credits here.

And here’s an xkcd Boom De Yada mash-up that Ianiv is just crazy for:

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