Vancouver Apple Store Opens

Posted in Around Vancouver, Marketing, Shopping, Technology

Apple has come to Vancouver, joining H&M this week by opening a store at Pacific Centre. Devoted Apple fans started to line up for the opening as early as 5:30am on Saturday. When we arrived just before 9am, the line extended all the way from the store inside the mall to the outdoor of the mall. By 10am, the time of the opening, the line was wrapped all the way around the block.

A half an hour before the store opened, a crew of highly-energized Apple employees came out to cheer on the crowd. At 10am, the doors opened to applause and hundreds of eager people filed in for their free Apple shirts and a look at the new store. The store is deceptively large – it seems small, but is actually quite big. It’s filled with row upon row of Apple gadgets I’d love to buy!


Check out some other Apple Store experiences from John Biehler and Buzz Bishop, and watch Buzz’s video of the line below:

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The P’Zone sounds like Pezón

Posted in Funny, Marketing

The Pizza Hut P’Zone started to get some heavy promotion here in Vancouver, both on radio and television. The first time we heard the ad we were in the car.

The P’Zone makes sense in the context of the Pizza Hut brand, but it seems like someone didn’t do their homework on the name. About how the name sounds, not how it looks.

In the ad, P’Zone is not pronounced like "P [space] Zone" it’s pronounced in a very slurred way, and sounds a lot like "Pezone" or, as Ianiv pointed out, "Pezón". And that’s not a good thing.

See, Pezón means nipple in Spanish. The radio spot really makes the whole word-similarity come alive. In the radio ad, a guy is "pumping" two P’Zones because they are so big it’s like lifting weight. However, now all I hear is a guy "pumping Pezóns". And the end tagline is something like "grab a Pezón."

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You’re Closing, Really?

Posted in Around Vancouver, Business, Marketing, Shopping

The Store that Never Closes

This store has been a major pet peeve of ours. We moved to North Vancouver about a year and a half ago, and thought very little of the Sleepers store on 3rd & Lonsdale and it’s Store Closing signs. Sucks, but stores close all the time.

But that was a year and a half ago. And the signs are still there. Since they are not nice signs, even, and they are this glaring yellow, it’s beyond annoying. I would never will a store to close, but if they are not going to close, could they please take down those damn signs?

This incident is just about as bad as the store where we bought our sofa. It had a "sale" sign so big that it was one letter per window. And their "sale" was on for at least a year.

Some basic business lessons to learn from this:

  • You are not on sale if the sale is on every day for more than a year
  • You are not closing if you stay open for at least a year and a half past since when you put up the signs

Both practices are misleading and dishonest. And really really annoying.

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Free Air Guitar

Posted in Marketing

Smart marketing:

Free air guitars advertising for a radio station, 96.3 rock radio, in Glasgow, Scotland. Guitar racks like the one above were placed al around the city.

Via direct daily  Tags: , ,

New Apple Claymation

Posted in Marketing, Movies, TV

The latest Apple commercial is a Christmas-themed spoof of one of my all-time favorite Christmas movies: the Rudolph the Red-Nosed Reindeer Claymation from The Original Christmas Classics.

In the 1964 Christmas story features an outcast reindeer and wanna-be dentist elf who run away together – run into the Abominable Snowman, find an island of misfit toys, to which Rudolph eventually leads the way for Santa’s sleigh.

In the Mac spoof, a desperate PC bastardizes the holiday classic, "Santa Claus is Coming to Town" to encourage people to buy a PC and not a Mac – to which the Mac and Santa look on disapprovingly. Though it’s not a story spoof, it’s incredibly clear where the inspiration for these characters came from!

The Apple: Get a Mac Santa Ad is shown below:

The classics DVD features Rudolph the Red-Nosed Reindeer, Santa Claus Is Comin’ to Town, Frosty the Snowman, Frosty Returns, Mr. Magoo’s Christmas Carol, Little Drummer Boy, Cricket on the Hearth)

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Guinness Tipping Point Ad

Posted in Beer & Wine, Marketing

The latest Guinness advertisement, titled "Tipping Point", is really quite amazing.

The ad features a domino sequence in a small town in Argentina. The sequence takes advantage of a myriad of props and took a week to shoot. From cars to hay to furniture. In the end, it’s a pint of Guinness as the showcase. Very beautifully made.

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Fall TV torrents leaked

Posted in Marketing, TV

A number of networks have chosen to embrace – at least temporarily – file sharing in order to build buzz for shows premiering this Fall.

Despite how quickly they’d sue you for doing the same thing with any other episode of their show, the networks have chosen to leak the pilot episodes onto the web. Ok, with the exception of Pushing Daisies – that one was leaked by an executive without the permission of the marketing team. Oh well.

If you search Google, you will easily find torrents for some of the most promising shows of the fall:

  • Pushing Daisies – watched it, loved it. LOVED it.
  • Bionic Woman
  • Reaper
  • The Sarah Connor Chronicles

And many more. Those are the ones I was most curious about, and I have yet to watch the last 3. From my perspective, this gives me the opportunity to consider shows more closely as being in line with my b5 strategy. Although I have jumped into several Fall shows already with blogs, the above shows are still not tapped.

All shows above have been very high on my radar. If I saw something in them after the premiere, I’d need to turn around a blog design & install very quickly in the new season. Seeing them early could help me make these decisions sooner. Of course, ratings are the final key element, but I am pretty sure all 4 of the above shows will do very well this Fall already. I just need to determine their "bloggability".

For those of you interested, Pushing Daisies is a new hybrid show, specifically a drama-romantic-comedy. It is, by far, the most highly anticipated show this Fall. It had all the critics just raving after the Fall press tour. The pilot, I can say, is amazing. It is not so narrowly defined as other shows. There is crime-solving, forbidden love, and also a light comic side. Like the cartoon elements and the bright whimsical settings. Altogether a very impressive combination. It’s on my viewing schedule, for sure.

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